About
About
Our brand was forged out of an inherent love for transforming high quality textiles into unique, elegant, and contemporary forms. These pieces express who we are as women, where we’ve been and where we hope to go. Wear them to embark upon your own journey, all the while remembering that you’re the main character. You’re number one-always!
Mission
To create designs that are a symphony of sophistication and style, intended to empower and inspire women of today to
live their best lives, freely and fiercely.
Our Values
At StudioSY, we realize that a brand is only as strong as its weakest link. Therefore, we believe in employing the bestcraftsmen- seasoned veterans with a highly integrated workethic to provide you with impeccable results that are a seamless fusion of modern exuberance and timeless elegance.
OUR BRAND STORY
Our brand was forged out of an inherent love for transforming high quality textiles into unique, elegant, and contemporary forms. These pieces express who we are as women, where we’ve been and where we hope to go. Wear them to embark upon your own journey, all the while remembering that you’re the main character. You’re number one-always!
Founder
SYRA YOUSUF
Often imitated, Never replicated, Syra Yousuf is in a League of her own.
ABOUT
She has conquered the film and drama industry, dominated the advertising and modeling worlds, and is now venturing into the arena of womens’ fashion. She is an icon, a legend and the moment- our founder is none other than the incomparable Syra Yousuf. A top-tier Pakistani actress, model, philanthropist, entrepreneur and mother, Syra wears many feathers in her cap. See her work here.
Syra’s love of fashion is nothing new- as a teenager she recollects savoring Vogue cover-to-cover and devouring haute couture fashion shows one after another. To her, fashion isn't merely one dimensional- it is movement, architecture and design layered into the most exquisite art form there exists, the type of art that can instantly change the way you look, feel and carry yourself. What could be more powerful than that?
As she climbed the ladder of monumental fame and success, Syra harbored the dream to launch her own clothing line for the progressive, bold and self-empowered women of Pakistan today. A line that reflects her self-expression and mirrors her own aesthetic of clean lines, minimalistic silhouettes, and premium fabrics offered in an array of neutral to seasonal colors. And so, StudioSY was born.
Sumptuous Comfort, Tailored Tranquility.
We may be new, but we come with exceptional taste, tailoring expertise and an unwavering passion for fashion.
We know that a relentless obsession with detail is the key to savoir-faire! Therefore, StudioSY atelier artists, consisting of a team of pattern-makers, cutters and stitchers, prioritize craftsmanship and pay meticulous attention to every stitch. Each item of clothing is individually designed, hand-cut and stitched exclusively in our StudioSY atelier using only premium quality fabrics. When you order from StudioSY, rest assured that you are receiving a bespoke creation of fine craftsmanship, innovative design and timeless style.
And we sincerely hope that you love your piece as much as we have loved creating it for you!
OUR MISSION
Everything we do is out of love, not only for our craft but also for our lovely customers - the people who will proudly don our creations.
To that end, the StudioSY mission is simple:
To create designs that are a symphony of sophistication and style, intended to empower and inspire women of today to
live their best lives, freely and fiercely.
Our Values
